A Viable Long-Term Strategy is Critical
We Need a Shared Vision and a Shared Voice
The economic crisis has certainly brought to light the lack of shared vision. Nearly every company, and every country, seems to be looking at the world from a short-term survivalist perspective. It is important to be grounded in the short-term, yet if we are focused on the short-term we lose balance and easily find ourselves at odds with many others.
To use the analogy of a ‘balance-beam,’ consider looking straight down while trying to navigate the beam- you easily fall off-balance, right? Now, consider looking off into the distance- your direction is clear, and you can adjust your balance to fit into your ‘vision.’
Industry is typically driven to compete, through the natural market forces of capitalism. It is becoming clear, however, that capitalism alone is not capable of serving society with the responsible, sustainable, and desirable paradigms we collectively seek. Capitalism works well to support the adoption of vision, but fails to serve the integration of the vision.
Policy is fully capable of positioning constraints that drive preferences among capitalistic ideals. The foresight of our forefathers has provided us with democracy, and has afforded us the ability to vote our legislative and executive officials into power. This same revered privilege, however, is also the Achilles heel of democracy. Specifically, when we vote someone into office, we are collectively enabling the promise of new policy. Those we elect, however, indubitably have their own job-longevity in mind. This job-preservation component is directly related to the amount of time they are allotted in elected office. Sometime before the next election cycle, any policy they put to play should have already resulted in positive, tangible, and measurable impact. In fact, the limitation requires the politician pursue an agenda with ’short-term’ results.
The reality of our economic ecosystem has us working within 8-12 year economic cycles. These cycles are impossibly long when they are compared to results driven from the application of short-term policy. In fact, it is quite unclear what our vision is for long-term economic and industry policy. To fully enable ourselves, we must be clear and define our longer-term goals. Only with this shared vision, can our voice drive the necessary capacity and capability for the change we seek.
Over the coming months, Intraduce will begin to outline a framework that will enable the opportunity to share a longer-term vision. It will promote broad participation and serve to fuel a ‘positive feedback system.’ Our long-term vision will include a set of short-term actionable items, that will serve our short-term needs, as well as our long-term strategic vision. As we share this opportunity with you, we hope that you will share your thoughts with us. Only with the wisdom and assistance from our current and future advisors, critics, participants, and stakeholders will this vision grow to serve us all better.
Please fill out the form below, and join our mailing list. We look forward to sharing more about our vision with you, and engaging your perspective and participation in managing the activities that will enable its achievement.